Creating insight driven web content for a public health programme for people with long term health conditions: www.shapeup4lifehampshire.co.uk/ This included rewriting 4 webpages to ensure that there was a smooth and logical user journey that drove action and encouraged people to sign up to the 12 week lifestyle programme. 

Additionally we wrote new content about the programme that tapped into insight from focus groups that showed that the audience wanted positive, solution focused language and tone.